Business Plan Checklist
The Business Plan should contain the following sections:
- Executive Summary
Business concept
Current situation
Key success factors
Financial needs - Market analysis
The overall market
Market segments
Target market and customers
Customer needs - Competitive analysis
Industry overview
Nature of competition
Primary competitors
Strengths, Weaknesses, Opportunities, Threats (SWOT) - Strategy
Key competitive capabilities
Key competitive weaknesses
Implementation strategy - Competitive analysis
Industry overview
Nature of competition
Primary competitors
Strengths, Weaknesses, Opportunities, Threats (SWOT) - Strategy
Key competitive capabilities
Key competitive weaknesses
Implementing strategy - Products/services
Product/service description
Positioning of products/services
Competitive evaluation of products/services - Marketing and sales
Marketing strategy
Advertising
Publicity - Operations
Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities - Financials of the business plan
Assumptions and comments
Profit-and-loss projection
Cash flow projection
Balance sheet projection
Ratios and analyses
